So, Manchester United launched their 24/25 jersey on Roblox earlier this month. Seemed like an odd choice for me, but it got me to download it and check it out. I admit, that it appears that they did the work to create an unique experience, and for a few Robux, you can wear some official Man United gear which is pretty cool.
I love that Roblox gives people, especially kids, a sandbox to play in and be creative, but, they seem to be catering more and more towards a platform that brands can use, for better of worse. It didn’t appear that any other clubs were doing this but it made me wonder if this is the future? Or is it just another avenue to reach an audience with no major expectation or ROI? ⚽️ 🎮
